Tag: Mobile e commerce

Mobile commerce broke numerous records during the 2012 holiday shopping season and is well positioned for a repeat performance this year, thanks to the growing number of consumers who own a smartphone as well as increasingly sophisticated mobile retail strategies. “Right now, we are seeing 17.7 percent in terms of percent of transactions coming from the mobile device,” said Dave Haucke a strategist at IBM Enterprise Marketing, Armonk, NY. “Mobile E-commerce is going to continue to grow this holiday season in terms of the transaction channel. That is good news, but it also means that it raises the stakes in ... Read more