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Steps to Start Your eCommerce Store

Choosing the right platform, domain name, and payment gateway are some of the most important steps to take when opening an online store. We offer comprehensive guidance on these steps and provide website hosting services with up-to-date updates optimised for speed and security. We also provide training on managing product images, changing prices, and processing orders to ensure that you can sell products, accept payments online, track inventory, and grow your business.

Essential Elements of a Great eCommerce Web Design

Creating a great eCommerce website design involves more than just a pleasing colour scheme and high-quality product images. A great design should provide a seamless user experience, with quick loading speeds, easy navigation, and an intuitive checkout process. Our experienced team ensures that your website design is cohesive, visually appealing, and optimised for both desktop and mobile devices.

Key design elements and eCommerce features for online stores

To make your online store a visually appealing place to shop, you need to use design elements like product photography, graphics, and typography to show off your products. You also need to add important eCommerce features like a safe way to pay, shipping options, and order tracking. Our team knows how to help you design an online store that meets the needs of your business and keeps your customers interested.
ecommerce website price list

Steps to Start an Online Store: Hosting, Design, and eCommerce Features

1

Register a domain name

Register a domain name that is short, easy to remember and has at least one keyword in the domain that describes your online shop. Ideally, your domain should be easily recognised as an online shop selling your goods or services. If you are targeting a country like South Africa, use co.za, which contains pertinent and detailed information specific to South African domain registrations. If the domain name you want is not available, try keywords associated with your online business or try different combinations, such as dashes between the words. As part of our services, we register your domain and host the domain on our web server for the best possible price. As part of our web services, we register your domain and host it on our web server so that your customers can have the best online shopping experience.

2

Creating your e-Commerce website for online sales

Our e-commerce software platform to build your e-shop website is hosted on our web hosting server. This allows more control because you only deal with one company, online-e-commerce.co.za. We create an eCommerce solution for you, maintain it, and coach you on how to update and edit your own shopping cart through the administration login panel. You will be able to update the eCommerce online shopping cart yourself, and it is an easy process to list new products, change product prices, or check your product inventory. We use the WooCommerce platform to develop your online marketplace. Your only cost will be our professional web design. We supply free web hosting and train you to manage and update your own e-commerce store. See our best e-commerce website design examples.

3

E-commerce Web Hosting

Our web hosting service provides enough disk space and bandwidth to host your website and e-commerce software. As a valued customer we supply you with 2000 MB of space, and at least 5 GB of bandwidth per month. You could always upgrade your hosting plan, should you need more space and bandwidth. We give you technical support within 8 hours. Our server has 24×7 support and a 99.5 % up-time.

4

Add your products in your eCommerce shop

If you have hundreds of products it may be a good idea to create an Excel spreadsheet to list all the variables of your products: * product name * product image * product size * Price * taxes * shipping fees * SKU number, We list the first 30 products for you and give you full training over Skype “how to list your products in the shopping Cart.”

Integrating social media platforms with your eCommerce store allows you to sell products directly on these social media sites. This can be done by creating a social commerce integration that allows your customers to purchase your products directly from your social media profiles on your store. These apps are quick and easy to set up and they allow your social media profiles to expand as another one of your eCommerce shop’s storefronts.

Ecommerce product page design:

The design of an online store product page is important in order to create a good user experience with as much product information and specifications as possible to encourage shoppers to purchase products. The layout should be easy to navigate, with clear and concise product descriptions. The website should also be set up so that search engines can easily find it and bring in customers.

5

Accept online payments from your shopping cart

For accepting online payments like credit cards and EFT transactions we integrate your e-commerce shopping cart to accept PayPal or Payfast. We also integrate other South African and international payment gateways into your shopping cart if needed. This enables you to accept online payments without purchasing a merchant account payment gateway or a 3rd party shopping cart. Once your website begins attracting lots of visitors and making lots of sales consider integrating our auto responder components and other auditing components that stream line the tracing of your sales. We would advise you of what payment gateways will work better for subscriptions, products, services or in ZAR currency.

6

Shipping and delivery of your products. Why is shipping important to online sellers?

Online shoppers place a premium on delivery options and shipping prices. It is both their biggest issue and the most commonly mentioned reason for cart abandonment. Shipping can spell the difference between success and failure for online stores. It is crucial.

Most people abandon their carts because shipping costs too much or it takes too long to deliver.

Making sure you are aware of what to anticipate prior to checking out is one of the most critical aspects of shipping.

Here is a list of South African courier companies that can calculate and display real-time shipping rates in a shopping cart at the time when a user checks out the product from the online store.

7

Testing your shopping cart

Once we’ve built your online store and added all your products it’s time to test its functionality. Act as a customer by going through the purchasing and checkout process to check for errors. Alternatively, find someone that is not familiar with purchasing products online and observe how easy it is for them to complete the sale. After sales have been registered in to your admin panel check if the shopping cart is storing and tracking the orders.

8

Promote your eCommerce website

Contact us for a strategy that will suite your budget, we only offer SEO services to websites we maintain and build. Our SEM and SEO services is additional and will be priced according to our services offered in the target strategy.

9

Monitor your eCommerce website statistics

As our valued customer we include site statistics which shows you how many visitors your site receives on a daily, weekly, monthly, yearly basis. It will also display where your visitors are coming from and what keywords they are using to access your website. This helps you to monitor the progress of marketing your online store.

START YOUR ONLINE BUSINESS

Find out more about your own custom designed store to extend your business online. Starting an online business can be a rewarding experience, but where do you start?

Let us provide you with a guide on how to start your own business from the comfort of your home.
You'll learn how to get started on the first step of launching a online business - exploring your interests and ideas for a potential business concept.
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Build my eCommerce Store

We develop bespoke eCommerce solutions for businesses with 18+ years of experience. Our personalised approach ranges from simple online stores to complex subscription-based platforms, with ongoing support.
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